What apps can we use in trade shows

The following trade show apps make it easier for exhibitors to capture leads, follow up with prospects, run giveaway contests in your trade show booth , and more. Feel free to shoot us an email if you have any questions about maximizing your ROI at trade shows! United States. The best feature of the app is that it can be used completely offline, which is a saving grace in trade show exhibit halls, where wifi might not be available.

Expos and Trade Shows

Find HubSpot apps for the tools and software you use to run your business. Read marketing, sales, agency, and customer success blog content. Whaf from the businesses that use HubSpot to grow better every day. Create apps and custom integrations for businesses using HubSpot. Find training and consulting services to help you thrive with HubSpot. Get up-to-date research and data on hot business trends.

Expos and Trade Shows

Networking is a great, cheap and easy way to find new prospects, partners and vendors for your business during trade shows. Networking skills can be applied to any event you attend as long you are not alone and find a way to communicate with other people. To create this article, volunteer authors worked to edit and improve it over time. This article has also been viewed 14, times. Categories: Trade Shows. Log in Facebook Loading

Find HubSpot apps for the tools and software you use to run shws business. Read marketing, sales, agency, and customer success blog content. Hear from the businesses that use HubSpot to grow better every day.

Create apps and custom integrations for businesses using HubSpot. Find training and consulting services to help you thrive with HubSpot. Get up-to-date research and data on hot business trends. Take courses on the latest business trends, taught by industry experts. Get a primer on how inbound czn your business grow wwe. Get help if you have questions zhows using HubSpot software. Find a partner in our global community of service providers who can help you grow.

We’re committed to your privacy. HubSpot uses the information you provide to us to contact you about xpps relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals.

This includes all of your online and offline promotions as well as any handouts and giveaways you distribute. It’s no simple task, and not every trade show is the same, but in this post, we’ll teach you how to apply an inbound approach to your trade show marketing efforts. Your marketing campaigns should help your business achieve specific goals and metrics. Trade shows are no different. Trade shows present an opportunity to generate quality leadsspread brand awareness, and meet other objectives.

The goals of trade show marketing can include:. As you set your goals, make sure you have access to metrics that will enable you to track progress. Ensure that your marketing system can measure these channels and provide evidence to management about the performance of your event.

Once you set your goal and decide which metrics you will use to track progress, you will need to figure out how to get. What will be the means of achieving your goal? Your CTA should be integrated into every aspect of your strategy because, ultimately, it will be the key to reaching your goal.

In that sense, an effective CTA results in more leads and conversions. Pull in people from different areas of your company to brainstorm about what your message should be. Your marketing goals are trde, but you may be surprised to see the extent to which other parts of your company can benefit from a trade.

Simply including them in the process of figuring out your strategy can really improve your presence at the trade. Your CTA should have a lasting impact. However, when they leave, that excitement may falter. That’s why your CTAs should be.

They should be on your signs, handouts, and giveaways. They should be mentioned in conversations when people visit your booth.

Everything you say and do at a trade show should get tied into your CTA. Knowing this will bring your whole campaign. As we have already established, the most successful usage of calls-to-action is when they link to a dedicated landing page that is tightly connected to the overall campaign. Your landing page could offer free material, such as an ebook or whitepaper, relating to the messaging you decided on for your trade show presence.

That is why you need to ensure that you can easily customize the language on your landing page. Sending trade show attendees to a dedicated landing page on your website will also provide you with an opportunity to gather information about. It’s also a good idea to include trade show-specific questions on your landing page zhows that will make it easy for your sales team to follow up with the most engaged leads.

For example, if your goal is to drive registrants to an upcoming webinar about your new product launch, create a dedicated landing page that you only send trade show attendees to. This way, you can track just how many webinar registrants and attendees can be attributed to your trade show presence. Everyone has a cookie-cutter booth. You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. If you look at the booth next to yours, you see the same thing.

The only difference may be that your neighbor is handing out branded magnets, and you are handing out shlws pens. The key to making your trade show marketing successful is to do something that makes your business stand. Start with the booth. Do you need to have the typical booth structure? Or can you create something that stands out? You can then create a more memorable experience and lasting impression whaat people are talking about you way after the trade show is.

Next, think wardrobe. The majority of people at trade shows will be in business suits. Anyone walking by the booth area may ask you why you are dressed differently: that’s just another excuse to talk about your theme and message! Decide which types of signs you’ll use. The biggest trade show sponsors will have large signs hanging from the ceiling. Other sponsors may have a sign near the aisle so people will see it as they pass by.

But what can make your sign really stand out? It may be the message that gets the attention of people as they pass by. Or you may not even want to hang your logo from the ceiling, but instead do something else that will do a better job of attracting people to your area. Be creative. Think outside the box. Do something extraordinary.

For example, this is sue HubSpot did at Salesforce. Although handouts come with the risk of getting lost amongst all of the other paper-based collateral that companies typically distribute at trade shows, some people actually request.

Often, someone will come up to your booth, ask for information in the sows of a handout, and leave if you do not have it. So to be safe instead of sorry, it is best to have handouts handy; just don’t rely on them as part of your core strategy. So how can you make your handouts stand out? What about integrating them with your online marketing?

How about including a QR code on it, which attendees can scan to take them to your dedicated landing page? Take that feedback and incorporate it into shiws marketing and product strategy. Take your calls-to-action a step further by making it more accessible to trade show attendees on what apps can we use in trade shows go. Not everyone will have a QR code reader on their smartphones to be able to whta the QR code, but those who do will appreciate it in this form.

If you create one, place it on all your trade show resources, including signage, handouts, presentation slides. Before the trade show, test your QR code to make sure it works by downloading an QR code reader for your smartphone. It will then lead you to the web page which should be optimized for mobile devices that you programmed the QR code to take scanners to.

For people who rely on their smartphones for everything, this can be a great way to give them the resources they want and prevent them from losing your company information. It’s important to ask others in your company for their input on your trade show strategy. Most likely, other departments such as Sales will contribute ideas that the marketing department hadn’t considered, and you’ll discover new ways to incorporate your business’ initiatives into the strategy.

As you are planning strategy sessions for your trade show planning, encourage people from different departments to attend. Every team can contribute a new perspective and enrich the trade show planning experience. Before you leave for the trade show, orchestrate a dry run, and talk through everything that could go wrong.

This may sound pessimistic, but it can actually be very valuable. Generally, only a few people are completely dedicated to preparing for the trade. Finally, make sure everyone at your company knows why you are going to the trade show, and why it is important. Companies spend a lot of money on trade shows, so it’s helpful to communicate why it is an important business initiative.

Originally published Feb 24, AM, updated August 27 Contact Us. Investors Investor Relations. Subscribe to Our Blog Stay ccan to date with the latest marketing, sales, and service tips and news.

Tade You! Get HubSpot free. Marketing 8 min read. Written by Rachel Leist rachelleist. Set Your Trade Show Marketing Goals Your marketing campaigns should help your business achieve specific goals and metrics.

Trade Show Tip Tuesday #3: Why Your Mobile App is Important to Your Trade Show Success

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Pixe Snap. Expos and Trade Shows. You can also use the app to rate your leads, schedule appointments, forward leads to coworkers, and send follow-up emails to prospects and customers. Paid plans allow for unlimited surveys and responses. Square is our favorite app service for mobile credit card processing. Feel free to shoot us an email if you have any questions about maximizing your ROI at trade shows! But you don’t have to fly solo. Photos can be taken by others or as selfies, and easily shared on social media. In her free time, Lisa enjoys making healthy smoothies, driving, and reading books on leadership, customer service, and business. Closing Thoughts By actively tracking leads at every trade show you attend, you can maximize your trade show ROI and figure out which trade shows are the most valuable to your business. Lisa is proud that ExpoMarketing is a platinum certified women’s business enterprise by WBENC and hopes to inspire other women in business. Getting everyone to the exhibit on time is one of the most important jobs of the exhibit manager.