There are two ways to access algorithmic trading software: build or buy. Unless the software offers such customization of parameters, the trader may be constrained by the built-ins fixed functionality. A few measures include having direct connectivity to the exchange to get data faster by eliminating the vendor in between; by improving your trading algorithm so that it takes less than 0. In the last 5—10 years algorithmic trading, or algo trading , has gained popularity with the individual investor.