It also benefits the side-chain by backing and securing it cryptographically with the huge power of the Bitcoin mining industry. As Namecoin serves a decentralised DNS Domain Name Server , the effect is to bring greater resilience and censorship-resistance to the internet. By associating particular units of bitcoin with digital, financial or physical assets, ownership of such assets may be exchanged. Red may now consider sending the goods to Green. Bitcoin is the most popular cryptocurrency in the world. Bitcoin and additional layers are the most likely payment avenues to cater for these new, developing industries.